millennials use Pinterest every month, and of its global audience, 66% is female aged 25-54. So let’s start by taking a closer look at Pinterest’s audience: That’s why it’s important to take a look at who is using Pinterest, and if this group matches your business’ target audience! Pinterest drives 3.8 times more sales than other platforms and 87% of Pinners have purchased a product because of Pinterest.īut with 200 million monthly users, Pinterest may not be a social media power-house if you compare it to Facebook and Instagram audiences. When comparing Pinterest to Instagram, the ability to easily add links is what sets Pinterest apart from Instagram as a powerful marketing strategy.Īdding links to pins makes it super-easy for a Pinterest user to find out more about the Pin that has caught their eye, and potentially go on to make a purchase. When using Pinterest for business, you should always include a link to your website with each pin – this could be a blog post, an online store or a company website.
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